Ilustration: Isabela Mosquini

Assertive communication: how can I say what I think respecting others?

How to apply the social skill that promotes good interpersonal relationships

Laboratório Bridge
2 min readJun 21, 2022


Marina Soares e Thayse Silveira

Imagine the following situation: you work hard all week, but on Friday you prepare to make a beautiful dinner for your boyfriend or girlfriend. You finish the dinner, but the person is 10, 20 minutes late, but you try to ignore and wait a little longer. You send a message to find out what is going on, but receive no response. Time goes by and the person is 1 hour late, without even sending a message. 😓

How do you react? What do you speak? What gestures and tone of voice would you use?

Situations like this trigger different types of communication that can be negative for oneself and for relationships. But, how to communicate clearly, directly and securely?

To talk about assertive communication, we brought a complete article to solve all doubts, as well as a step-by-step guide on how to apply the techniques in practice.

Interested? Check our blog to read the full content!

The article is written in Portuguese, but don’t worry! You can translate the page directly in your browser. ;)

The Bridge Laboratory operates at the Technological Center of the Federal University of Santa Catarina (UFSC), with teams formed by graduate students, hired professionals and mentoring teachers.

Since 2013, we have developed systems and applications in partnership with the Ministry of Health and the National Health Surveillance Agency — Anvisa.



Laboratório Bridge

Soluções tecnológicas inovadoras para qualificar a gestão pública, visando o benefício social.